Meet James Lacey

Located near Thousand Oaks, Jim Lacey has enjoyed a long and prosperous career as an expert in all facets pertaining to the consumer items sector, especially snacks and healthy foods. He has collaborated with numerous standout domestic and international firms, applying his expertise in sales, advertising and marketing, and production and improving existing companies into market place leaders. James has also had many years of practical experience building his own companies as an entrepreneur (Healthy Ventures, LLC and founded Crunchies Company), operating a business expert and as a reputable snack food developer.

Jim Lacey’s Crunchies Company business has easily been his largest business accomplishment. The Thousand Oaks, California-based company rose from humble beginnings only to emerge as an industry leader with his expert guidance. Crunchies opened as a small-sized office-based venture in the year 2005. By 2014, the company was the number one freeze-dried packaged snack food company across the world, as explained by Nielson Research study. Crunchies had obtained distribution into a large number of consumer channels such as mass convenience stores, drug retailers, club retailers, all-natural food retailers, the armed forces, natural distributors, and independent healthy food stores. Crunchies expanded its product line offerings to 32 assorted fruits and veggie snacks and operated a 17,000 sq. foot production and distribution center in Thousand Oaks, California. Among his several duties as the firm’s co-founder and CEO, James oversaw daily operations and developed sales and marketing strategies to increase company revenue. With the knowledge he acquired at other snack and nutritional organizations, he had the opportunity to handle contract arrangements, supplier sourcing, and licensing/trademark sychronisation. James ultimately sold off the firm in 2015.

James Lacey, Westlake Village entrepreneur and lucrative leader, obtained his academic training attending California Polytechnic University in the city of San Luis Obispo. He obtained a Bachelor’s degree from the University in 1981. In his study, he emphasized business admin, with a concentration in marketing. This academic training and education helped prep him for the day-to-day difficulties he would deal with throughout his career.

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